Interesting article "Woman changing how and what we drive"

[lukewarm]

The idea is that GM CEO Mary Barra says the industry is undergoing more significant change in the next 10 years than the previous 50 years, and electric vehicles will help that change:

Trista Schieffer, Lead Development Engineer for Battery Electric Vehicles

GM is well down the road of electrified vehicles. The current Chevrolet Volt, Spark EV and Cadillac ELR are soon to be joined by a new vehicle based on the Chevy Bolt concept. In fact, GM is on record as saying they plan to build 500,000 electrified vehicles on an annual basis by 2017. Leading the charge is Trista Schieffer.

“I love problem solving,” said Schieffer. “I collaborate with people to deliver efficient solutions to solve ride, handling, noise, vibration, comfort, storage, heating, cooling, safety, energy efficiency; all aspects of a vehicle. Together we make sure the parts and systems are integrated so the vehicle performs in the manner our customers anticipate. As vehicles rely less and less on traditional fuel systems; or in certain cases, not at all, we face new challenges.”

Full article here: http://www.autonet.ca/en/2015/03/13/woman-changing-how-and-what-we-drive

 

[sam]

Great article

 

[mark111]

The number of female drivers around the world is higher than ever. Of course their preferences are going to influence car trends.