I agree completely w/what @michael says above.
I think I am among those in the broader range of people, who are NOT fully invested in a "green" philosophy and are only interested in buying/leasing an EV car if it meets their basic transportation needs in the same way that an ICE car can w/o any inconvenience or concern in terms of range or charge times.
If an EV can do this, then the lower cost of electricity vs gas/diesel, the convenience of charging at home and the "benefit" to the environment would be the factors that would tip the choice to an EV over an ICE vehicle. So, it's range and charging (cost/time and convenience) that matter most to a "non-green committed EV purchaser) like me.
MPGe wasn't even not something that I thought about before I leased my Bolt. Range was the most important factor followed by the ability to fully charge at home overnight. The greater the range, the farther I can go on a single charge and the less often that I will need to recharge, which greatly increases the car's usefulness.
So, I think that Hyundai is mistaken about the importance of MPGe to the EV market. I never considered the Iconiq because it only promised a 124 mile range (or a Leaf or i3 for that matter because they promised even less). The only EVs I considered were the Bolt amd M3 because they both promised a 200+ mile range at a reasonable price. $70k-100k+ for a Model S or X is not a reasonable price. The Bolt won because it was available NOW and I wasn't willing to wait for the M3.
The availabilty of chargers, charge time and cost for long distance driving was NEVER a consideration for me because I would rather drive one of my other cars to avoid the concern over the location and availability of chargers on such trips, which I'd rather do in my BMW or MB which would be more comfortable on such trips anyway.
Of course, everyone doesn't have the luxury of owning more than one car BUT, given the limitations currently inherent in long distance EV travel (even for Teslas), I do not think that single car owners/users, who want/need to use their EV for long distance travel, are the primary market for an EV.
in line w/@oilerlord's point, IMO, the people most likely to opt for an EV are those, like me, who just need/want a 2nd car to use primarily for local transportation, who will only need/want to charge their cars at home AND, until the public charging network improves to the level of the Tesla Superchargers, I think that EV car markers should just focus on selling/leading their EVs to the 2+ car market (or to those single car owners who don't mind the inconvenience of trying to drive their EV long distance or who are willing to rent an ICE for such trips instead) .